Let’s talk watermarks for a bit, shall we? Whether you’re a seasoned photog or just starting to upload photos to a Facebook page, the thoughts of watermarking have come up. I hope you’ve done some research on selecting the proper watermarking for you and I hope to goodness that you haven’t come across the advice that I’ve found on the Internet that suggests that you shouldn’t watermark. I don’t know when or how this very bad advice started, but please don’t follow it. P.S. if you’ve not been watermarking and your photos haven’t been stolen and you’ve gotten millions of shares then by all means continue not watermarking; however, you are the exception, not the rule.
First, let’s address the “do not watermark” rumor that’s floating around. You may read that if you watermark you come across as arrogant or it ruins your photo or people won’t share watermarked work. This. Is. Bologna. You watermark to protect yourself from thievery, to market yourself, and continue to showcase your brand. Watermarking not only shows that you are for real a business that people can come to in order to get similar work done for themselves, but it also shows that you take photography seriously. It shows to other photographers and potential thieves that you mean business. This is your work that took you time and money to create and people need to respect that. Period. This is all.
– source http://www.herviewphotography.com/2013/02/28/how-to-watermark-photos.html
All of that said there are some simple guidelines that should be followed in the process of watermarking your work. In the purpose of continuing to showcase your brand your watermark should represent you and what your business feels and looks like. It can be the name of your business, your website domain, a symbol, a paired down version of your whole logo, etc. It should not take away from the photo or overpower it in any way. The watermark shouldn’t be the first thing that clients notice, but when they do see it they should like it and it should make sense. It should also be placed in a spot that can’t be easily cropped out. Should it be placed over the subject’s eye [the above photo is a what-not-to-do]? No, but don’t just toss it in the far corner either.
– source https://www.facebook.com/katiebrockphotography/photos_stream
In the photo above the photographer has used symbols that you can find on her website and other work to tie everything in together. It fits her brand, it’s cute, small and discrete. However, the type of watermarks that I love and what I’ve recently implemented in my own work are super simple and domain only text. It’s usually white or grey, depending on the gray scale of the image, but it’s always small and with a low opacity.
Here’s a great tutorial to get you started on creating your own watermark in Lightroom. It’s super easy and the best part is, super flexible. If you’re not feeling a certain look feel free to mix it up. Just find something that works for you and stick to it.